A lot of new sellers do not realize how important pricing is when using eBay auctions. A lot of them don’t even comprehend that ‘pricing’ should be be done. eBay is an auction website after all! The price should go up to reasonable market value on it’s own. But eBay auctions aren’t actually the same as in person auctions. In fact, a lot of work goes into deciding and setting prices.
Effectively there are only three prices that can be assigned for an eBay auction: the ‘buy it now’ price, the reserve price, and the starting bid price. Out of these three, the starting bid price is the only one that is a must for an eBay auction. The reserve price and the ‘buy it now’ price are not needed. The starting bid price is fairly simple – never set it more than $50 or so – no matter what your item is really worth. This low opening price will get bidders to your auction.
Deciding on low beginning bid prices makes a need for a reserve price. A reserve price is the absolute smallest price that you want to recieve in return for your item. You may sell the item under the reserve price, but you will not be forced to. In other words, if you choose the reserve price at $100, and the biggest bid is only $50, you don’t have to sell the item to the highest bidder. You can close the auction without any negative feedback or aftermath. Choose your reserve price at the uncontitional lowest price you are willing to give up your item for. Keep what the item is valued at, as well as what it cost you in mind.
The ‘buy it now’ decision allows you to decide a price, and shoppers can buy the item immediately, without bidding, for that set price. This alternative can be used for any kind of item, and it is supposed to be set to match your reserve, give or take a few dollars. This option is great if you have many identical items to sell.
Shipping has a price, and potential buyers take this into account when they are deciding on an auction. If you can see your way clear to give away free shipping, you will find that customers are placing more bids. Make sure that your potential buyers realize that you are paying for free shipping.
Before fixing any prices, you need to determine what the item is really valued at. The worth of the item in different markets might be quite large. However, you are selling on eBay, and it is a different world altogether! Find out the price that similar items sold at on eBay before deciding any prices. If it is a collectable, or a high cost item, have the item evaluated to ensure that you are not going to lose money!
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