JosephCanHelp

Posts Tagged ‘make money online’

One question finds its way onto many a persons’ mind at some time or other. Should I start my own business?
Of course there are many adverts with dramatic headlines urging one to say farewell to the routine of a regular job. My favourite is “Honey I just Fired the Boss”.

But aside from the rhetoric, what are the realities of starting an internet business?

There are some very strong advantages of an internet business over a traditional “bricks and mortar” business.

You generally do not need to rent or buy premises. That is a major over head to any traditional business, and since you will be operating solely online you can often accomplish a great deal through automation and so it is possible to work with few or indeed no staff. Again this makes a considerable saving to your overall cost of operation.

Of course there are a great many differences between an online and a traditional business, but there are some things that hold true to both.

Before starting a traditional business, most people make a business plan and indeed, if you were to talk to any financial advisor in regard to starting a traditional business, the first thing that they would advise you to do would be to make a business plan.

No banker on this earth would be prepared to advance you even the smallest of loan without sight of your business plan. So I expect that you can see that a business plan features quite heavily in the preparation of starting a traditional business.

Why then should it be any different to someone starting a home business online?

I think that the attraction to make money online type businesses is that they are very easy to start and – at least for the initial stages – implement. This gives the impression that it is a very easy thing to do and even if the idea fails, there has been very little cost, other than time, lost in the enterprise.

The shame is, that it is this apparent ease of start up that encourages so many people to jump in straight away without proper prior planning. And yet the same idea that they have, is often a very good one and with a little forethought and planning may have had a really good chance of success.

Another thing that often causes failure is the idea that if you build a really nice website and have a really good product or service, then people will like it and buy from you. Now this concept is almost true but lacks one all important detail.

How are people going to know that your business website is even in existence? Whatever market place you operate in there will be a lot of competition. In most cases there will be literally millions of competing websites and if they have been around for a while they will likely be seen before your website

This is where you need to have a plan to get web traffic or more specifically highly targeted potential customers flocking to your site instead of going to someone else’s site.

If in your business plan you have set aside some money for ad-sense type advertising then this will hopefully provide some of the traffic that you require.

Your plan should also include some funds or some set aside time for search engine optimization. This is a very important area, because if you consistently optimise your website and build a continuous stream of highly relevant back links pointing to your site, then over time your website will begin to appear in the search engines above those of your rivals.

So should one consider starting an internet business? In my opinion, yes! But do so with your eyes wide open. It can be a very rewarding and lucrative enterprise, but it is not easy and does require a great deal of thought and planning.

The greatest problem facing any web marketer is the ability to create and maintain a constant stream of highly targeted, ready to buy, potential customers to their website day after day.

These potential customers, let’s call them web traffic must be continually generated if the website owner is to have any hope to make money online.

So how does the average home business owner go about generating this necessary traffic?

There are of course many options and so we will look at a few.

Pop Under:
A pop-under is an advertising window that appears behind the browser window of a website that a user has visited. It will usually be a specified web page of the advertiser website or a specifically designed landing page. The pop-under differs from a pop-up ad, which appears on top of the browser window. A pop-under is less obtrusive as it hides behind other windows. Pop-under adverts are used extensively in advertising on the Web, though advertising is not the only application for pop-under windows. The effectiveness of this method of advertising is very questionable. And of course has to be paid for.

Redirected web traffic:
This type of traffic is reportedly generated from sites that had gained a listing in the search engines by were now dormant. Anyone searching for that site would be re-directed to your site…for a fee of course.

Email Traffic
This is not where you email to your own client list but where you pay to have your email sent out to someone else’s permission based email list such as an ezine. Again, this type of advertising has to be paid for.
And of course there are a myriad forms of more traditional paid for advertising.

The best solution however, will always be to develop your own web traffic. To do this does take some time and effort, but your hard work will be well rewarded if you keep at it.

You need to start moving your website up the free searches. You must ensure that your website is well optimised, and then you must start to build masses of permanent links pointing to your website.

There are plenty of tools available that will help you with this and you should spend as much time as necessary in ensuring that your website is always completely search engine friendly.

Make sure that you regularly write and post articles with your anchor text links in them to blogs and article sites.

Try to set aside at least an hour each day for article writing. It does not matter if it takes more than one session to finish an article. In fact very often, when you come back to the article and re-read it you will find even more compelling things to add.

You also need to keep adding good quality relevant and fresh original copy to your website. This really is important.

One idea is to keep an article archive on your site. Do not place the whole article there, but write a unique synopsis of each article that you write and make sure that you have a link from that synopsis to a location where the whole article can be read.

By taking the few easy steps you will find that you can easily start to develop your own website traffic.

The real benefit to these highly targeted potential customers that you have developed is that they are actually searching for exactly what you have to offer and apart from a little effort on your part, they did not cost you anything.

Be Motivated Today is one of the most successful online referral business in South Africa. Although it is only about 6 month young, it has been doubling its membership base each month since its existence. This is due to the involvement and passion of the owner of the business.

The system does 90% of the work for you. The system sends the follow up email, provide you with pre-writen scripts, support, training for you and your referrals and your own free self replicating web site. Read the rest of this entry »